Background of the Project

This customized course aims to accelerate the building of a number of world-class enterprises with excellent products, outstanding brands, leading innovation and modern governance. This course will help Improving the governance system of modern enterprises, vigorously building new modern enterprises, accelerating the construction of world-class enterprises, and consolidating the micro foundation for high-quality development.

Content of the Project

Implementing the spirit of the relevant documents of the Central Government on accelerating the construction of world-class enterprises and exploring the theory and realization path of building world-class enterprises, Renmin University of China launched the 'Accelerating the construction of world-class enterprises' training series, focusing on six focuses: improving the quality of economic operation, deepening the reform of state-owned assets and state-owned enterprises, and increasing scientific and technological innovation, promoting the optimization of the layout and structural adjustment of the state-owned economy, preventing and resolving major risks, and striving to strengthen the leadership of party building from the four perspectives of 'product excellence, brand excellence, innovation leadership, and modern governance'.

Module 1: Build new modern state-owned enterprises and accelerate the construction of world-class enterprises

Content introduction: According to the requirements of the state-owned Assets Supervision and Administration Commission for the in-depth implementation of a new round of state-owned enterprise reform and deepening and upgrading actions, improve the modern enterprise system with Chinese characteristics, build new modern state-owned enterprises with greater efforts, and accelerate the construction of world-class enterprises. This module arranges policy interpretation, theory and path research, talent team construction and case study of world-class enterprises, to grasp the focus, key points and difficulties of the construction of world-class enterprises from the overall situation.

Module 2: Brand building and management of world-class enterprises

Brief introduction of contents: To build a world-class enterprise brand, it is necessary to lead the high-quality development of the enterprise with brand strategy, and take the high-quality development of the enterprise to support brand construction as the core. A world-class brand with global competitiveness should have competitiveness, global power, influence, responsibility and cultural power. This course is designed around the content of building brand structure, strengthening brand management and enhancing brand competitiveness.

Module 3: Science and technology leads the future, innovation-driven development—— to build a world-class innovative enterprise

Content introduction: Accelerate the construction of world-class enterprises, strengthen scientific and technological innovation, focus on core technology research and development in key areas, grasp the initiative of scientific and technological innovation work, and constantly open up a new situation of innovation and development. This module focuses on business model innovation, scientific and technological innovation, management innovation and other fields.

Module 4: Improve governance capacity and build a world-class enterprise

Content introduction: First-class modern governance ability is the guarantee of accelerating the construction of world-class enterprises. To build a world-class enterprise with Chinese characteristics, we must adhere to the leadership of the Communist Party of China, continue to strengthen the construction of the board of directors of enterprises, and improve the governance capacity and governance level. This module focuses on the operational, institutional, legal and financial aspects of corporate governance.