New Media Skills Bootcamp Training Project

To meet the growing demand for skilled professionals in new media management and to enhance the adaptability, creativity, and sustainable development capabilities of industry practitioners, the School of Continuing Education at Renmin University of China is pleased to launch the 2025 New Media Skills Bootcamp. This program is designed to guide participants through a transformative journey—from complete beginners to advanced professionals.

 

Curriculum Outline：

Fundamentals of New Media：

l  Definition and Principles of New Media

l  Core Characteristics of New Media

l  Mainstream New Media Platforms

l  User Ecology in the New Media Era

l  Commercial Value of New Media

New Media Strategy and Planning：

What Is New Media Planning?

l  Case Studies of Iconic New Media Campaigns

l  Key Steps and Considerations in Planning

l  Scenario-Based Content Creation

l  User Community and Operations

Application of Algorithms in New Media：

l  User Modeling in Algorithmic Recommendations

l  Algorithmic Distribution Systems

l  Word Cloud Generation Tools

l  Web Crawling Techniques

l  Extracting Articles from Official WeChat Accounts

New Media Design：

l  Visual Themes and Color Schemes for Web Design

l  Common Types of Charts and Visual Elements

l  Cover and Layout Design Principles

l  Tool Applications (e.g., Image Cropping Techniques)

New Media Operations：

l  Rethinking New Media Operations

l  Case Studies: Positioning and Strategic Techniques

l  Content Operation Skills: Articles and Short Videos for WeChat

l  User Operation Skills: User Acquisition and Retention

l  Advertising and Monetization: Traffic Buying and Value Conversion

Interviewing and Writing for New Media：

l  Interviewing Principles in the Digital Context

l  Interview Planning, Methods, and Techniques

l  Sourcing Content for New Media Writing

l  Writing Skills and Style in the New Media Era

l  Introduction to Data Visualization Techniques