Business Administration Training Project

Amid the profound restructuring of the global economy and the rapid acceleration of digital transformation, businesses are facing heightened market competition and continuous evolution in management paradigms. For mid-and senior-level executives, there is an urgent need to move beyond conventional thinking, grasp the latest management theories and tools, and cultivate strategic, systems-level thinking to navigate decision-making challenges in an increasingly uncertain environment. In response to these demands, the program adopts a training model that integrates theory with practical application. Through a flexible academic structure and an action-oriented curriculum, it equips participants to expand their cognitive horizons, capitalize on policy opportunities, and strengthen their strategic decision-making capabilities.

 

Curriculum Outline

Core Courses

u  Strategic Management

u  Marketing Management

u  The Science and Art of Leadership

u  Organizational Behavior

u  Principles of Modern Management

u  Strategic Human Resource Management

u  Project Management

u  Financial Management for Managers

Elective Courses

u  Macroeconomic Analysis

u  Emerging Trends in Internet-based Information Communication

u  Managerial Communication

u  Modern Finance and Wealth Management

u  Corporate PR and Brand Management

u  Daoist Thought and Managerial Philosophy

u  Enterprise Visits

u  Campus History Tour