Project Overview

1.1 From “Going Global" to "Scaling Globally"

In today's shifting global landscape, international expansion has become a strategic necessity for Chinese corporates seeking world-class competitiveness. McKinsey research shows that leading Chinese firms derive 30–40% of their revenue overseas, compared with 80% for mature multinationals—highlighting both the gap and the opportunity.

Going global is not only about market and brand expansion; it is a full upgrade of organizational capability, strategic mindset, and global business vision.

 

1.2 Strategy Grounding Practice-Oriented Breakthrough

Built on over a decade of academic partnership between RUC and KEDGE Business School, the program integrates "Chinese insights" with "European practices" through a dual-module structure in China and Europe.

It aims to:

● Decode Europe's business landscape and governance logic

● Address key challenges in cultural integration, compliance, and sustainable growth

● Strengthen global leadership networks and award certificates for emerging global business leaders

 

Program Highlights

Joint Expertise: Two Leading Institutions

Combining the strengths of RUC and KEDGE, the program provides a cross-cultural, interdisciplinary platform that integrates Chinese perspectives with European expertise. It delivers global solutions with both strategic depth and practical relevance.

 

Integrated Learning: Theory + Real-World Practice

The curriculum blends cutting-edge theories with immersive business practice. Executive dialogues and visits to companies such as Airbus, LVMH, and Danone offer first-hand insight into Europe's business ecosystem, enabling participants to translate knowledge into actionable capability.

 

Ecosystem Access & Practical Business Connectivity

The program connects participants with European enterprises, industry associations, law firms, and financial institutions, building a sustainable network for global collaboration. It emphasizes practical and continuous resource linkage to help companies overcome key barriers in international expansion.

 

Curriculum Structure

Strategic Management

Develop a global strategic mindset, understand Europe's competitive landscape, and build the capabilities needed for effective decision-making in complex international environments.

 

Innovation & Reform management

Explore innovation systems in European enterprises and study benchmark cases in luxury and advanced manufacturing to master key levers of organizational transformation. 

 

Strategy & Internationalization

Focus on business model innovation and global expansion strategies, using Chinese and western perspective. With expert guidance, redesign internationalization pathways and develop sustainable global growth plans.

 

Responsible business & Sustainability

Learn from Europe's leading ESG practices and turn sustainability into competitive advantage by building responsible value chains and identifying opportunities in the green transition.

 

Future-oriented Leadership

Reframe leadership for a global era by strengthening cross-cultural management skills and enhancing strategic decision-making through forward-looking scenario planning.

 

Schedule

Module	Time		Courses
Global Strategic Outlook	Day 1	morning	Macroeconomic Outlook 2025
		afternoon	Corporate Structuring & Cross-Border Tax Essentials for Global Expansion
	Day 2	morning	National Industrial Structure & Sectoral Landscape
		afternoon	Cross-Cultural Management and Brand Building
	Day 3	morning	RMB Internationalization and Overseas Expansion of Chinese Enterprises
		afternoon	Insights into France's "France 2030" Investment Plan
	Day 4	All day	Travel to Paris (free activities) Welcome Dinner
Strategic Management	Day 5	morning	Strategic management of leading French Enterprises
		afternoon	Field Visit & communication: Intended company visits: LVMH, L'Oréal or Airbus
Innovation & Reform Management	Day 6	morning	How Large European Corporations Lead Innovation and reform
		afternoon	Field visit & Communication: Luxury retail industry Study
Strategy & internationalization	Day 7	morning	Entrepreneurial Mindset & Business Model Redesign
		afternoon	Field visit & Communication: Roundtable with French Entrepreneurial
Responsible business & Sustainability	Day 8	morning	Leading Responsible European Enterprises
		afternoon	Field visit & Communication: Europe's Green Transition
Future-oriented Leadership & Sustainability	Day 9	morning	Competitive Advantage & Virtual Enterprise Workshop for sustainability
		afternoon	Field visit & Communication
	Day 10	All day	Cultural activities & Return Trip

 

 

Enrollment

1. Target Participants: Enterprise founders/directors, CEOs, general managers, vice presidents, and senior executives responsible for international business, mergers & acquisitions, investment, or supply chain.

 

2. Teaching Method and Schedule

Ten consecutive days of intensive learning in Beijing and Paris, including lectures, group interaction, and field visits.

 

3. Tuition & Certificate

Tuition (10 days): RMB 98,000 per person

Includes courses, field visits, business lunches/dinners, coffee breaks, local transportation, completion certificate, and 4-star hotel standard room.

Excludes visa fees, insurance, and round-trip airfare between China and France.

 

4. Participants who complete all courses and pass assessment within the required period will receive a Completion Certificate issued by Renmin University of China.

Contract information:

 

Tel:Ms Jiang:010-62519419 / 13681358551

Ms Li :010-62519415 /17710551256

 

Email: lifelongeducation@ruc.edu.cn