The Student Organization of RUC held a Publicity Skills Sharing Meeting
A brand skills sharing session of the Lifelong Learning News organization of RUC gave us a deeper understanding of all aspects of the creation of a tweet. Experienced students shared their experiences and insights in the fields of writing, design, and new media operations, which benefited us a lot.
Create a great story
The sharing session began with the writing part, and the keynote speaker, Li Yihan, gave a detailed introduction of the reasons why we should exercise our storytelling skills, the characteristics of a good story, and measures to write a good story. Through excellent case studies, she revealed that a good story is a story that combines authenticity, conflicts, integrity, and conciseness, and further explained the key steps of writing a good story - finding the purpose of writing, finding the core values, building a solid framework, and using accurate language.
Decipher the design language
Once competing writing, it's time for the design. Keynote speaker Zhang Xinyu shared her views on the fundamental question of 'what is design?' - 'good design turns prose into poetry' , which is also an indispensable key part of brand promotion. By interpreting the design of the 2023 admission letter of RUC, she helped us understand the rigorous procedures of product design, from clarifying requirements, product research, design performance, landing testing, to adjusting outputs, feedback and summary, all of which are interlocking and indispensable.
Explore Catchy Passwords
The operation of WeChat public account which is an important position of new media, is worthwhile to explore. The keynote speaker, Ding Zekai, summarized the key to catching eyes in new media operation from his rich experience, interpreting the value and significance of new media operation from different levels, the focus of work and how to make “eye-catching” pushes. In the era of visual communication, new media bears the value and significance of recording, producing and disseminating. And the work center of new media operation is differentiation, core content and competitiveness. If you want to make the push more 'eye-catching', there are the four good strategies, ranging from making the push have communication value, attaching importance to the layout, fitting the purpose of the push, and integrating thinking into videos .
After sharing the writing, design and operation of the tweet production, Ding Zekai introduced the lifelong learning news organization of the RUC in detail from the aspects of the profile, organizational structure, work arrangement, etc., and warmly invited students who are interested in new media publicity and continuing education to join the founding member group of the organization and apply the knowledge and skills of brand promotion to practical activities.
This sharing session gave the students a deeper understanding of brand promotion and new media operation, and also provided us with valuable experience and guidance, which made us feel the charm and prospect of new media operation. I would like to thank the keynote speakers for their sharing and the school for providing us with such a good learning opportunity to put this knowledge into practice.